VE AMA: Alex Friedman, Managing Director/Partner @ BCG X | Co-founder, LOLA

April 16, 2026 at 12:00pm - 1:00pm
Tangen Hall 342
VE AMA: Alex Friedman, Managing Director/Partner @ BCG X | Co-founder, LOLA
Great for students interested in: consumer startups, venture building, digital platforms, private equity, and women’s health innovation.

Want to dive deeper? Register Here for a 1:1meeting: https://go.oncehub.com/AlexFriedman

Alex works at the intersection of strategy, venture building, and technology, helping companies launch and scale new digital businesses.

At BCG X, Alex leads consumer packaged goods (CPG) initiatives within X.Ventures and oversees the North American strategy for the firm’s private equity and venture-building efforts. Her work focuses on building new businesses and digital platforms, as well as driving growth and transformation for consumer and private-equity-backed companies.

Before joining BCG, Alex was the Co-CEO and Co-Founder of LOLA, a mission-driven women’s health and wellness brand that built a strong direct-to-consumer platform and omni-channel presence. She continues to advise the company while supporting new ventures and innovation initiatives.