Visiting Expert: Seth Berkowitz – Founder & CEO of Insomnia Cookies - April 1st

April 01, 2025 at 12:00pm - 1:00pm
Tangen Hall 342
Join us for an exciting conversation on the journey of making Insomnia Cookies, entrepreneurship, consumer brand growth, and disrupting the food industry.
Register Here for a 1:1meeting: https://go.oncehub.com/SethBerkowitz

Seth Berkowitz founded Insomnia Cookies in 2003 while at Penn, turning a late-night craving into a nationally recognized brand. What started as baking and delivering cookies to classmates quickly became a cult-favorite business, now with hundreds of locations and late-night delivery. Over 20 years, Seth has scaled Insomnia into an industry leader, redefining convenience and customer engagement in food service.