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Seth Berkowitz founded Insomnia Cookies in 2003 while at Penn, turning a late-night craving into a nationally recognized brand. What started as baking and delivering cookies to classmates quickly became a cult-favorite business, now with hundreds of locations and late-night delivery. Over 20 years, Seth has scaled Insomnia into an industry leader, redefining convenience and customer engagement in food service.
Seth Berkowitz founded Insomnia Cookies in 2003 while at Penn, turning a late-night craving into a nationally recognized brand. What started as baking and delivering cookies to classmates quickly became a cult-favorite business, now with hundreds of locations and late-night delivery. Over 20 years, Seth has scaled Insomnia into an industry leader, redefining convenience and customer engagement in food service.