Retail Lab
Our Retail Lab is a flexible retail space to showcase successful alumni and student ventures, to inspire Penn students and provide active learning opportunities.

Our Programming

Students interact with successful brands and founders in live workshops and through special events. Our goal is to eventually help students understand and experience the retail environment through launching their own startups using the space.
Customer Research
Understand your audience on a micro-level, learn about their desires, needs, and pain points and how you can provide the best answer to their questions
Market Research
Discover trends by looking at the whole picture, populations, and averages to utilize data to paint a picture of the entire landscape.
Product Testing
Conduct feedback surveys to gauge customer sentiment and find the best version from different product ideas.

Retail Lab Founder Series: Fernando Rojo, CEO of Patos

Fernando Rojo, C’19, CEO of PATOS has been featured in Forbes, Inc. Magazine, Business Insider, Huffington Post, Refinery29, Buzzfeed, NBC News, CNBC, and more. Patos provided work for over a dozen local artisans in Peru's impoverished cities to handcraft sneakers for PATOS.

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Video Companion

Featured Companies

A look at the alumni companies in residence.
Stephen Kuhl WG’17, Co-Founder, Co-CEO & Board Member and Kabeer Chopra WG’17, Co-Founder
Joe Ammon WG’19, Founder & CEO
Melissa Mash WG’12, Co-Founder & CEO & Deepa Gandhi, WG'13, Co-Founder & COO
Zofia Wosinska WG’14, Co-Founder
Kevin Weschler WG'20, Founder
Tomide Awe WG’17, Founder
Fernando Rojo C’19, Founder
Rel Lavizzo-Mourey WG’15, Founder & Designer

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