Where Ideas Come to Life


With a new name and a new home, Venture Lab — formerly known as Penn Wharton Entrepreneurship — is the culmination of a nearly 50-year journey to help aspiring founders at Wharton and across the university realize their visions.

The Venture Lab offices are among the headliners in the new Tangen Hall at 40th and Sansom streets. Karl Ulrich, vice dean of entrepreneurship and innovation, views the building as a beacon for anyone interested in entrepreneurship. With nearly 70,000 square feet of suites, studios, and maker labs, plus a test kitchen and storefront retail space for student prototypes, Tangen Hall screams innovation.

That includes its decor: A virtual furniture competition was held last year so the Penn community — including fine arts and engineering students and recent MBA grads — could design the lobby. In addition to its specialized spaces, Tangen Hall pulls several key programs across campus under one roof for a more efficient collaboration, including the master’s-level Integrated Product Design program — which Ulrich co-founded — and venture consulting training through the Sol C. Snider Center, among others.