Parfait, an AI tech enabled platform providing custom wig products to consumers, announced today a $5 million Seed round led by Upfront Ventures and Serena Ventures, with participation from Ulu Ventures, TRUE Capital’s Culture Fund, Unshackled Ventures, Contrary Capital, Visible Hands, Omar Johnson, Chamillionare, and Tristan Walker. The funds will help Parfait increase production and automate its supply chain capabilities to reach new customers, scaling its innovative business model that will create a more personalized experience for wig wearers and the rapidly growing market.
Founded by four women with combined experience working at Amazon, Microsoft, Capital One, Google, IBM, Waymo and NASA, the company’s founders are applying their Wharton MBAs and MIT PHDs to build a proprietary algorithm that will revolutionize the way tech interacts with communities of color. By reshaping the entire end-to-end wig purchase they will be able to introduce advancements in automation and robotics to the hair wig and extension industry's archaic supply chain. This technology enhances the purchasing experience and product, seeding the foundation of the company's mission to create beauty experiences, with technology, that finally recognize and prioritize all people.