Wharton Scale School: Maintaining Culture in Scaling a Business

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Wharton Scale School: Maintaining Culture in Scaling a Business

As smaller companies grow, the greatest challenge lies in maintaining company culture when business owners feel that their spirit and values are lost during rapid expansion.

Research shows that companies with well-established culture have significant advantages, but how do business leaders transition from small companies to larger enterprises and keep the same values? What are the steps to ensure that growth is reflective of the company’s initial values? In this session, Professor Mike Useem and panelists Rahgu Raghuram, WG’96, CEO of VMware, Meaghan Rose, WG’06, co-founder and former CEO of Rocksbox, and Ania Smith WG'02, CEO of TaskRabbit, will discuss these challenges and provide a framework of action items for maintaining a value-driven culture for scaling enterprises.