Visiting Expert: Matt Idema, WG'06

April 11, 2022 at 12:00pm - 4:00pm
VP of Business Messaging Group, Meta

Matt Idema is VP of the Business Messaging Group at Meta, leading sales, partnerships, marketing and operations teams for business messaging across platforms, including WhatsApp, Messenger, Instagram Direct and Kustomer.

Idema joined Meta in 2011, where he was most recently Chief Operating Officer at WhatsApp,
leading the company's business strategy and operations, including monetization, growth, partnerships, and customer teams.

Idema previously held several senior leadership positions at Yahoo, including vice president of the companys local businesses. Prior to Yahoo, he was vice president of business development at Yodlee, and he began his career as a strategy consultant at Accenture.

He holds a degree in engineering from the University of Michigan and an MBA from the Wharton School at the University of Pennsylvania.

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