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  Our 2025 honoree is Tory Burch, C'88, Executive Chairman & Chief Creative Officer of Tory Burch LLC and Founder of the Tory Burch Foundation
  
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Tangen Hall
- Student Services
  
  Join VLAB Membership
  
  Book a Team Room
  
  Get Access to the Studios
- General Information
  
  Visit Us
  
  Building Policies
  
  Emergency Procedures
  
  Event Request Form
  
  Security
For Students
- Goergen Entrepreneurial Programs
  
  Penn Wharton Innovation Fund
  
  Startup Challenge
  
  Startup Internship Award
  
  Venture Initiation Program
  
  Visiting Experts
  
  Wharton Scale School
- Signature Programs
  
  Bet on Entrepreneurship
  
  Entrepreneurship Through Acquisition
  
  Snider Consulting
  
  Social Entrepreneurship
  
  Penn ELITE Fellowship
  
  Venture Lab Practicum
- Innovation Spaces
  
  Digital Design Studio
  
  Engineering Studios
  
  Food Innovation Lab
  
  Retail Lab
For Alumni
- Careers & Recruitment
  
  Penn Career Services
  
  Wharton MBA Career Management
- Resources For Alumni Startups
  
  VIP-X | San Francisco
  
  Wharton Scale School
  
  Wharton Alumnae Founders & Funders Association
  
  Wharton Alumni Angel Network
- Support the Next Generation of Entrepreneurs
  
  Visiting Experts
  
  Give To Venture Lab
- Penn Wharton Entrepreneurship Alumni Achievement Award
  
  The Penn Wharton Entrepreneurship Alumni Achievement Award honors a Penn graduate who exemplifies entrepreneurial leadership, innovation, and community building. This recognition celebrates alumni who not only lead boldly in their ventures but also give back—through mentorship, investment, or thought leadership—strengthening the Venture Lab ecosystem for future entrepreneurs. Recipients are chosen by the Venture Lab Advisory Board.
  
  Our 2025 honoree is Tory Burch, C'88, Executive Chairman & Chief Creative Officer of Tory Burch LLC and Founder of the Tory Burch Foundation
  
  More
Events
- Penn Wharton Entrepreneurship Alumni Achievement Award
  
  The Penn Wharton Entrepreneurship Alumni Achievement Award honors a Penn graduate who exemplifies entrepreneurial leadership, innovation, and community building. This recognition celebrates alumni who not only lead boldly in their ventures but also give back—through mentorship, investment, or thought leadership—strengthening the Venture Lab ecosystem for future entrepreneurs. Recipients are chosen by the Venture Lab Advisory Board.
  
  Our 2025 honoree is Tory Burch, C'88, Executive Chairman & Chief Creative Officer of Tory Burch LLC and Founder of the Tory Burch Foundation
  
  More
Education
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Joiner

Venture Lab Digital Design Studio Visiting Experts: André Vaseghi

By Jay Kan October 17, 2025 12:10 PM

Event & Photo Recap

Venture Lab recently welcomed André Vaseghi, founder of Sunday and one of only 44 creatives ever recognized by the Art Directors Club of New York as a Master Brand Architect.

Known for his ability to merge design, psychology, and cultural relevance, André shared his perspective on how strong brands balance intuition with structure and how clarity in thinking leads to authenticity in design. During the workshop, students explored the process behind building brands that are not only visually compelling but emotionally resonant, brands that people can genuinely feel.

Through candid discussions and thoughtful guidance, André encouraged students to consider the human dimension of creative strategy, reminding them that meaningful branding starts long before any visual form takes shape. As one student reflected, “Your Architecture of Story made clear that brand strength starts with language and narrative.”

Venture Lab thanks André for his generosity, insight, and depth of expertise, and celebrates the curiosity and engagement of our students who continue to explore the intersection of creativity, storytelling, and entrepreneurship.

See the highlights from André Vaseghi’s visit below.

Digital Design Studio Visiting Experts: André Vaseghi

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